European regional action framework for behavioural and cultural insights for health, 2022–2027

Overview

The European regional action framework for behavioural and cultural insights for health, 2022–2027 was adopted by the WHO Regional Committee for Europe at its 72nd session in September 2022. In setting a regional course of action in the field of behavioural and cultural insights (‎BCI)‎ for better health in the Region, the framework will contribute to the implementation of the WHO European Programme of Work, 2020–2025 – “United action for better health”. Through five strategic commitments, agreed by the Member States, and a progress model for regular country reporting on BCI activities, it offers pathways for advancing the BCI agenda for health towards more people-centred and effective health-related policy, service and communication at the country and regional levels. The framework is illustrated by country case examples.